no inferior trade line

The reality of the paint industry is that some manufacturers offer a secondary trade line, which is often the one that actually gets used even if the original specification was based on the top-tier product.

With Paint+ there are no such issues. "We only make one quality – the best," says co-owner Jim Beattie. "If an architect, interior designer or building owner specifies Paint+, there is no chance they’ll end up with an inferior product."